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Global Marketing Lead Established Brands

Country:  Europe
City:  Europe
Department:  Commercial, Marketing & Sales
Job ID:  43247


Are you an entrepreneurial thinker? Do you want to join a dynamic team with a strong sense of purpose that thrives on finding new ways to tackle challenges? Then our Commercial, Marketing & Sales team is the right place for you: whether you’re passionate about Marketing, Medical Affairs, Market Access, Commercial Excellence or Sales. We analyse the market to find out exactly what patients need, and then we provide pain treatments that improve their lives – while creating value for Grünenthal. We strive to make progress towards our vision of a world free of pain – every single day, one patient at a time. We’d love you to help us make a powerful impact on the lives of people living with pain around the globe.


What the job looks like
Each day you'll enjoy a variety of challenges, such as:

  • Leads all marketing activities on the Grünenthal omnichannel platform to deliver great customer experience for established brands (EB) & leads internal engagements on EB activities 
  • Writes the communications tool-kit section of the late life cycle plan for relevant established brands (EB), where in brand equity archetypes, engagement with prescribing customers can have profitable impact on revenues
  • Partners with Customer Experience (CX) team lead to identify relevant customer segments in which to develop insights, and use data from the advanced analytics stack to identify profit driving physician-engagement opportunities
  • Leads the marketing efforts to create all master “brand basics” materials globally, in a modularized, library that is easy to access for all countries
  • Leads the cascade and localization efforts of maters materials by working closely with the market responsible person(s)
  • Oversees integration of brand content elements through omnichannel platforms (including web presence and internal portals)
  • Works with advanced analytics team to understand impact of EB campaigns and directs the modification of materials based on these insights
  • Works with CX lead to track customer experience and determine any coordination guidance required for other brands with similar customers
  • Leads the identification and execution of opportunities to maximise profits for the relevant EB 
  • Identifies risks for the relevant EB and input then into the EB brand plan
  • Works closely with the supply chain team to ensure good understanding of supply variance for the EB portfolio, identify risks and to ensure good commercial input to decisions relating to supplier related activities
  • Prepares business cases for investments for the relevant EB that can deliver profit growth in the short- medium term
  • Enables sharing between markets of materials and best practice


What you'll bring to the table
To make the most of this role and truly thrive, you should have:

  • University degree (Master) in Business or Science with focus on commercial
  • 5-10 years of relevant work experience in the area of Marketing
  • Has successfully managed late life cycle brands
  • Ideally with experience in the pain area
  • Strong interpersonal and intercultural skills
  • Experience in leading teams in a matrix organization and in working in an international setting
  • Experience with digital promotion
  • Curious and analytic – seeks to understand reason why things occur and attribute impact to activity
  • strong business acumen and financial literacy
  • Agile mindset, ability to do, learn, adapt and find the right opportunity
  • Fluency in Business English, additional language beneficial


About Grünenthal

Grünenthal is a global leader in pain management and related diseases. As a science-based, fully-integrated pharmaceutical company, we have a long track record of bringing innovative treatments and state-of-the-art technologies to patients worldwide. Our purpose is to change lives for the better – and innovation is our passion. We are focusing all of our activities and efforts on working towards our vision of a world free of pain.

Grünenthal is headquartered in Aachen, Germany, and has affiliates in 28 countries across Europe, Latin America and the US. Our products are available in approx. 100 countries. In 2022, Grünenthal employed around 4,400 people and achieved sales of € 1.7 bn.

Your HR contact: 
Hajnal Monok

Meet our teams
LinkedIn: Grunenthal Group
Instagram: @grunenthal

Meet our teams
Grunenthal Group

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