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Established Brands Asset Lead

Country:  Belgium
City:  Brussels
Department:  Commercial, Marketing & Sales
Job ID:  43968


Are you an entrepreneurial thinker? Do you want to join a dynamic team with a strong sense of purpose that thrives on finding new ways to tackle challenges? Then our Commercial, Marketing & Sales team is the right place for you: whether you’re passionate about Marketing, Medical Affairs, Market Access, Commercial Excellence or Sales. We analyse the market to find out exactly what patients need, and then we provide pain treatments that improve their lives – while creating value for Grünenthal. We strive to make progress towards our vision of a world free of pain – every single day, one patient at a time. We’d love you to help us make a powerful impact on the lives of people living with pain around the globe.


What the job looks like
Each day, you’ll enjoy a variety of challenges such as:

Strategic Goals :

  • Adapt/Implement the brand value proposition
  • Responsible for the cluster brand plan in line with the Long Term Strategic Plan
  • Derives critical insights that will enable the behavioural change strategy to tailor EB benefits to customer needs
  • Drive the selection of the right investments to maximize brand value in the cluster countries
  • Transversal lead of Content & Tactic Lead at local level and coordinates the cross-functional Brand Team to execute the selected tactics at cluster and countries level to ensure a common goal and customer-relevant focus
  • Derives critical insights that will enable the behavioural change strategy to tailor EB benefits to customer needs
  • Adapt and tailors the master communication strategy and materials to the cluster


Key Responsibilities:

  • Directs the development of the cluster and countries brand plan for EB and ensure alignment with the global strategy especially regarding all decisions for EB investment priorities
  • Identifies opportunities for profit maximization and leads cross-business team to deliver on these opportunities using rigorous business case methodology
  • Accountable for EB P&L
  • Manage the Commercial solutions partner for BeNeLux
  • Implement appropriate global brand tactics and develop customer oriented and profitable local tactics
  • Leads cluster brand team and provides recommendations to the Global Asset Team for all choices to maximize profitable growth of EB, and responsible for seeking approval for investments
  • Identifies different customer segments and profiles and tailors communication plan to the differing customer needs
  • Contributes to the Customer Experience (CX) and Customer journey definitions with the Global Team
  • Validates that those are locally relevant and inputs into Global strategies
  • Accountable for EB Product Related Cost (PRC) budget and top line developments of EB including regular review of brand performance & forecasting (strong Initial Business Plan and CPR contributor)
  • Participation in regular business reviews to provide brand view overall and make recommendations for cross-country resource allocation
  • Facilitates best practice sharing among cluster countries and advises on all brand-related aspects to requesting countries
  • Early identification of potential risks for continued success with EB
  • Ensure tight collaboration with field teams, comex, medical, regulatory, compliance, financial teams
  • Defines necessary activities for market research
  • Manages development of EB commercial training program and material for the countries
  • Oversees integration of campaign elements through omnichannel platforms
  • Contributes to CX definition and ways to get it delivered
  • Is the cluster referent for CX lead to implement / co-create deep insights EB projects to understand motivation of customers and how to overcome the “no action benefit”
  • Works with Comex to track customer experience, and identifies areas for further increasing customer satisfaction and meeting needs of customers with EB benefits
  • Define with Comex team, KPI to monitor EB campaigns


What you‘ll bring to the table
To make the most of this role and truly thrive, you should have:

  • Business opportunity searcher, with strong business acumen and financial literacy
  • Curious and analytic – seeks to understand reason why things occur and attribute impact to activity
  • Specialist product strategic marketing skills:  insights based strategic thinking and tactics to sell a differentiated brand to meet customer needs
  • Brand ambassador –like communicator with fluency in English at minimum at all levels of the organization
  • Agile mindset, ability to do, learn, adapt and find the right opportunity
  • Ability to sell new ideas
  • Ability to constructively and creatively solve problems
  • Concise and clear communicator, ability to appropriately challenge at all levels of the hierarchy
  • Strong interpersonal and intercultural skills, including empathy
  • Experience in leading teams in a matrix organization
  • University degree (Master) in Business or Sciences 
  • At least 10 years of relevant work experience in pharmaceutical industry with commercial & business scope 
  • Experience in mature product and/or generics field 
  • Has successfully managed product loss of exclusivity at global or a local level 
  • Strong interpersonal and intercultural skills
  • Strong experience with digital promotion
  • Experience in leading teams in a matrix organization and international setting
  • Fluency in Business English, additional language beneficial


This role is based in Belgium with Cluster scope France / BeNeLux


About Grünenthal

Grünenthal is a global leader in pain management and related diseases. As a science-based, fully-integrated pharmaceutical company, we have a long track record of bringing innovative treatments and state-of-the-art technologies to patients worldwide. Our purpose is to change lives for the better – and innovation is our passion. We are focusing all of our activities and efforts on working towards our vision of a world free of pain.

Grünenthal is headquartered in Aachen, Germany, and has affiliates in 28 countries across Europe, Latin America and the US. Our products are available in approx. 100 countries. In 2022, Grünenthal employed around 4,400 people and achieved revenues of € 1.7 bn.

Your HR contact: 
Carla Looye

Meet our teams
LinkedIn: Grunenthal Group
Instagram: @grunenthal

Meet our teams
Grunenthal Group

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