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Content & Tactics Lead

Country:  Netherlands
City:  Breukelen
Department:  Commercial, Marketing & Sales
Job ID:  43901

Job Grade:  

Hiring Manager: Mary Karen 

Internal Posting Date:  - 


Are you an entrepreneurial thinker? Do you want to join a dynamic team with a strong sense of purpose that thrives on finding new ways to tackle challenges? Then our Commercial, Marketing & Sales team is the right place for you: whether you’re passionate about Marketing, Medical Affairs, Market Access, Commercial Excellence or Sales. We analyse the market to find out exactly what patients need, and then we provide pain treatments that improve their lives – while creating value for Grünenthal. We strive to make progress towards our vision of a world free of pain – every single day, one patient at a time. We’d love you to help us make a powerful impact on the lives of people living with pain around the globe.


What the job looks like
Each day, you’ll enjoy a variety of challenges such as:

  • Co-construction of local strategy together with Asset leads, to adapt Cluster strategy to local customer needs 
  • Gather insights from stakeholders and adapt and tailor the materials to the local market
  • Adaptation and translation of global brand strategy to local marketing omnichannel campaigns
  • Creation & implementation of campaigns for different customer segments and profiles
  • Lead and delivers omnichannel campaigns
  • Manages implementation of local plans
  • Executes the Customer Journeys
  • Lead and delivers CX at local level, collects the feedback, track and share it to the ComEx team
  • Ensures contents are up to date and relevant for the portfolio
  • Responsible for campaign presentation to local field teams and monitoring use
  • Ensures follow-up of omnichannel campaigns 
  • Co-leads the Local Asset Team meetings with the Asset Leads
  • Crossfunctional collaboration with field team (sales), OC managers, medical, regulatory, compliance, comex and financial
  • Looks closely the data on the markets


What you‘ll bring to the table
To make the most of this role and truly thrive, you should have:

  • Strong organisation and project management skills
  • Excellent written and oral communication
  • Solid analytical capabilities
  • Skills in working across functions and across business silos
  • Proactivity, resilient, ability to prioritize and escalate issues as required
  • “Completer/finisher” who ensures delivery to time and quality; strong attention to details
  • Self-starter/ driven/ ability to prioritise
  • Ability to nicely, but firmly keep others, often in much more senior positions, and in other functions on track for committed deliverables
  • University degree (Bachelor/Master)
  • 3-5 years of relevant work experience in project or process management roles (in the pharmaceutical industry or consultancy)
  • Experience in project management and/or cross-functional proven skills
  • Ideally experienced in working in an international environment and track record of managing across cultures and geographies
  • Experience with digital promotion
  • Experience in commercial functions preferred but not necessary
  • Experience with project management tools
  • Fluency in Dutch, business English is an advantage


About Grünenthal

Grünenthal is a global leader in pain management and related diseases. As a science-based, fully-integrated pharmaceutical company, we have a long track record of bringing innovative treatments and state-of-the-art technologies to patients worldwide. Our purpose is to change lives for the better – and innovation is our passion. We are focusing all of our activities and efforts on working towards our vision of a world free of pain.

Grünenthal is headquartered in Aachen, Germany, and has affiliates in 27 countries across Europe, Latin America and the US. Our products are available in approx. 100 countries. In 2023, Grünenthal employed around 4,400 people and achieved revenues of € 1.8 bn.

Your HR contact: 
Carla Looye

Meet our teams
LinkedIn: Grunenthal Group
Instagram: @grunenthal

Meet our teams
Grunenthal Group

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